If you are a serious internet marketer, you probably have a website or two online. Nowadays with all of the free website platforms on the internet it is very easy to set up a website or a blog with just a few clicks.
There are literally millions of websites on the internet with many more being created on a daily basis. This can make things a little more challenging when it comes to attracting attention and getting visitors.
With so many choices available, a visitor can become easily distracted and click away from your site reducing the chances you have to generate income for your business.
As if that wasn't enough in addition to the many choices of websites online within a given market or niche, there are other obstacles and roadblocks that can hinder your websites ability to convert your visitors into customers.
In this article I'm going to expose 6 conversion killers that your website would be better off without.
Website Conversion Killer #1. Rarely Updated.
People tend to gravitate towards websites that are frequently updated with fresh content. Frequent updates will attract repeat readers as well as attention for the search engines. Getting search engine traffic is still one of the best types of traffic to get to your website simply because the quality of the visitors are more targeted than any other kind of traffic.
Website Conversion Killer #2. Irrelevant Content.
If there is one thing that will make your visitors instantly click away from your website the moment they arrive is irrelevant content.
Put yourself in your visitors shoes for a moment. If you were to visit a website that was supposed to be selling high quality desktop computers but had a whole bunch of wedding shower related content on it, how long would you stick around?
Make sure that the content you deliver is highly targeted to the audience you're targeting. The more focused the content, the higher your chances are of making sales.
Website Conversion Killer #3. Banner Overkill.
Nothing screams "buy something" louder than a website full of banner ads all over the place. Now don't get me wrong, banner advertising does work if used correctly. However having plastered all over your website advertising a lot of different products is very likely to encourage your visitors to check out the products and make a purchase.
Keep your advertising tightly targeted to the content of your website and limit your selection to two or three products max.
Website Conversion Killer #4. A Cluttered Layout.
Have you ever visited a website that had so much going on that you didn't know where to start?
If the layout of your website is cluttered your visitors will feel the same way and rather than try to figure out what's going on with your site, they will simply leave.
Try to keep a clean layout that allows your visitors to easily find what they are looking for. The easier it is for them to get the information they're looking for, the more likely they will be to return when you update your site, in addition to buying related products.
Website Conversion Killer #5. Use Of Hard Contrasting Colors
In an attempt to develop a level of originality and uniqueness for their websites, some marketers may use colors that conflict and contrast making the reader experience a very uncomfortable one.
It's important to understand that a large majority of web readers are color blind and grey text on a black background may not work to well for them.
The best colors to use are a white background with black text. This will eliminate the possibility of your visitors not being able to see your content clearly.
The easier it is for your audience to read the content on your site, the more likely they are to stick around to consume more information that may ultimately lead to a purchase.
By avoiding these simple mistakes, you will create a more user-friendly experience for your readers and give yourself more of an opportunity to enjoy increased conversions and higher profits from your website.
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