There are still some very effective ways to improve the performance of your cheap labels. You do not have to resign yourself to their lackluster effectiveness. All you have to do is to follow the performance enhancing tips for cheap labels below. All five tips should get you quickly started in producing the right content and design elements that make cheap color labels still effective at their goals.
1. Write titles and sub-titles with power words.
A cheap label's title or subtitle will still work well and even can work great if it uses "power words". Power words in marketing are basically the key potent words that get people's attentions.
For example, the words "SALE" and "DISCOUNT" are particularly potent for the bargain hunting market. Other markets such as the trendy mass markets may respond to words like "POPULAR" while more connoisseur type markets will look for authority words like "ESTABLISHED IN..."
These power words will help increase the overall visibility of your labels, without really increasing its cost. So as long as you pick the right titles with the right power words, your cheap labels should have a very good opportunity to succeed and shine.
2. Include useful content for readers.
Depending on the size and shape of your label, you may want to include useful content in it. Labels typically are more effective and more memorable if readers actually find what it has very useful. They will appreciate the label more and of course in some cases actually keep it as a reference.
So if your own labels for your products or for other special items have the space, do not hesitate to add in more useful content. It will not cost you anything and you will improve the chance of your labels being remembered in the process.
3. Compose better, newer logos.
Logos are one of the key components of color labels. If you want them to beat out other labels even if yours is cheap, all you have to do is to compose better and fresher looking designs. If your label logo seems too standard, common or just is plain too old, you may want to just revamp your logo design so that it looks more modern.
The best designs for logos nowadays are influenced by web 2.0 designs. These designs are sleeker, shinier and smoother in appearance. By creating a logo that follows these concepts, you can make your logo really modern looking. Hopefully, they should be modern enough to convince readers that your labels have something new to offer.
4. Alter the shape for visibility.
Another quick fix to help make your labels compete with more expensive counterparts is to just alter its shape. Instead of the typical rectangular shape of your labels, you might want to use a circular or even triangularly shaped label. This makes for a more unique looking label of course, making its mark on target markets more readily. So try and choose a good and distinct shape for your labels.
5. Print with one unique color.
Finally, to really help your labels flag themselves for people, you may want to print it with one very unique color in its design. This color should help increase the visibility of your labels, letting the headlines do the rest of the work. So invest in some cheap bright orange colors on top of your label or anything similar. This should add more help to your cheap labels, making them more effective.
So what are you waiting for? Now that you know how to improve your cheap labels, you should try out all these tricks to make sure they can go toe to toe with other more expensive prints.
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